Our Vision

The Psychology of Business is a blog about psychology in the business industry. This ranges from relationships in the workplace, differences in authority, or behavioral economics. As there are many topics related to psychology in the business industry, many questions arise. Such as, what causes people to choose one product over another or how power plays a role in a business's success. This blog will aim to share business industry experiences and provide knowledge about the concepts behind these topics. Each blog has its own topic and may dive deeper into a certain area such as social influence on consumer behavior. This blog will include my perspective on the topics shared through the lens of both a student of psychology and a consumer. Using sources like research articles, I wish to produce a blog with both the perspective of a regular individual as well as provide specific evidence in correlation to the topic. My purpose in writing this blog is to provide insight for readers to understand from a similar perspective as customers who purchase products and their behavior or thoughts, as well as introduce psychology to the business industry, as knowing more will not only bring more success but create a well-rounded environment for employees and customers.